What is the Crown Act?

The CROWN Act—short for Creating a Respectful and Open World for Natural Hair—is a law that bans discrimination based on hair texture and protective styles like braids, twists, locs, and afros. It’s been passed in 27 states, but it still isn’t the law nationwide.

This isn’t just policy—it’s deeply personal.

For Black and Brown communities, our hair is sacred. It’s a source of pride, identity, and power. Yet for generations, it’s also been a target of discrimination, whether in schools, workplaces, or everyday life.

The fight for the CROWN Act is about protecting more than just strands—it’s about protecting dignity.

Why the CROWN Act Matters to Beards & Bellas

At Beards & Bellas, we believe care for your crown shouldn’t come with compromise.

Too many mainstream hair and beard products are filled with toxins, fillers, and fragrance chemicals that do more harm than good—especially for textured hair and melanated skin. From formaldehyde-releasing preservatives to drying alcohols and synthetic parabens, the products marketed to us are often the most harmful.

That’s why we source and create products that:

We're proud to carry and create clean, culturally attuned essentials made for us—by us.

Some of our best-selling crown-care items:

Celebrate CROWN Act with 20% Off (Limited Time!)

In honor of National CROWN Day, enjoy 20% OFF select hair, scalp, and beard care products.

🛒 Use code: CROWN20

📆 Now through: July 7

📍 Online & in-store while supplies last

Shop Clean Crown Care Now

Keep the Movement Moving

🗣️ Want to take action beyond your cart?

Final Word

Your hair is not a distraction.

Your beard is not a threat.

Your coils, curls, locs, and edges are sacred—and so is the care you give them.

Celebrate your crown today, and every day.We’ve got the products to protect it—root to tip.

🛍️ [Use Code CROWN20 → ]