• What is the Innovator hub?

    The B&B Innovator Hub is our curated editorial platform dedicated to educating our community on the most innovative and intentional beauty brands in the industry today.

    Every brand featured here was founded by an underrepresented entrepreneur, developing products formulated to solve a real problem in beauty, and chosen because they belong on your radar, whether mainstream retail has discovered them yet or not.

    We don't just carry these brands. We champion them. We tell their stories. We put them in front of the community that needs them most. Some of our Innovator Hub brands are also partners in the B&B Incubator Program, our initiative to give prioritized indie beauty founders real shelf space, real visibility, and a real pathway into the market.

    This is intentional retail. Bien hecha.

Ciara Imani May Founder of Rebundle. Plant based braiding hair

How We Choose Our Innovator Hub Brands

Every brand featured on the B&B Innovator Hub is held to our standard for innovation, integrity, and intention. We look for brands that meet all of the following criteria:


✦ Founded by an entrepreneur from an underrepresented community
✦ Solving a real problem in beauty that has been overlooked or underserved by mainstream retail
✦ Ingredient-conscious formulas with a clear purpose, transparent positioning, and thoughtful standards.
✦ Community rooted: brands that give back to and serve the communities they were built for.
✦ Results driven products that actually work for textured hair, diverse body types, and melanin-rich skin.

We are always discovering new brands. Know a brand that belongs on the Innovator Hub? Tell us about them.

Submit a brand or your brand

The Braiding Revolution is Here!

For decades Black women have worn synthetic braiding hair loaded with PVC, toxic plastics, and carcinogenic chemicals, and been told the itching, irritation, and scalp inflammation were just part of the process. Founder Ciara Imani May refused to accept that.

Rebundle is the first U.S.-based plant-based braiding hair company and with a patent to boot! Their braidbetter extensions are made from naturally extracted banana fiber. They're biodegradable, compostable, reusable up to three times, and certified microbiome friendly. No PVC. No toxic plastics. No itchy scalp. Just lightweight, sustainable hair that performs.

Rebundle has raised $2.1 million in funding and caught the attention of investors including NBA point guard Chris Paul and Colin Kaepernick, because what Ciara built isn't just a better product. It's a movement toward a non-toxic future for Black beauty. WNBA

Beards & Bellas is proud to carry Rebundle because our community has always deserved better, and now better exists.

Shop Rebundle Read Their Story

Bald Is Bold. And It Always Has Been.

Comme Homme, French for "As a Man", is a premium scalp care brand built specifically for bald or balding men. Founded by Kene, a Black entrepreneur who understood the journey firsthand, Comme Homme exists to help men embrace their natural evolution with confidence, intention, and pride.

For too long bald men have been overlooked and made to feel embarrassed. Comme Homme says that ends now. Their category-defining scalp care line, including a Hydrating Scalp Wash, Detoxifying Scalp Exfoliator, and Scalp Moisturizer, was formulated with natural ingredients specifically for the unique needs of bald and balding men. No generic products. No afterthoughts. Premium scalp care designed with you in mind.

With over 25,000 satisfied customers and a 30-day money back guarantee, Comme Homme has built a community of confident bald men who refuse to settle for less than they deserve.

This is grooming redefined. Bold. Intentional. Comme Homme.

Shop Comme Homme Read Their Story

Sun protection for the melanated

For years sunscreen formulas left a visible white cast on medium and dark complexions, and Black women responded by avoiding sunscreen altogether, hiding under umbrellas, or simply going without protection. Shontay Lundy was one of them. An avid hiker, she couldn't find a sunscreen that would protect her from the sun without leaving behind that unappealing white residue.

In 2016 Shontay created Black Girl Sunscreen SPF 30, a moisturizing sunscreen lotion formulated specifically for women of color. Made with melanated skin in mind, BGS dries completely clear and protects melanin without the white cast. She worked with skincare experts for Ingredients chosen to support moisturized, protected, radiant-looking skin.

, offer proper UV protection, and be fully absorbed by the skin.

The brand became an instant hit and quickly gained wide distribution at Target, CVS, Ulta Beauty, Walgreens, Walmart, and now Beards & Bellas! But beyond the products Shontay is on a mission to educate Black and Brown communities about sun safety and debunking the dangerous myth that darker skin doesn't need protection.

This is sun care that finally sees us. We are proud to carry it.

Shop Sun Protection from BGS Read Their Story

Are You an Indie Beauty Founder?

Your Brand Belongs on Our Shelves.

Beards & Bellas wasn't built in a boardroom, it was built by a founder who knew firsthand what it felt like to be overlooked by mainstream retail. That's exactly why we created the B&B Incubator Program.

The Incubator Program is how we support the next generation of indie beauty innovators from underrepresented communities. If you've built something extraordinary, a formula that solves a real problem, a brand rooted in your community, a product that mainstream retail keeps passing over... we want to hear from you.

What Incubator Program partners receive:

✦ Real shelf space at Beards & Bellas. Physical and digital
✦ A dedicated feature on the B&B Innovator Hub
✦ Access to our community programming and brand activation events
✦ Visibility to our engaged community of intentional beauty shoppers
✦ Direct support and guidance from the B&B team
✦ Social media features across our platforms

This isn't just shelf space. It's a launchpad. It's community. It's Bien Hecha.

Apply for Shelf Space Contact Us

Shop the Innovators

Thoughtfully curated products for every tone, texture, and routine.